Brand expert, Lettering Artist, Educator. I help brands and creatives speak with style and authenticity.
I’m Bobby, a Creative Director, hand lettering artist, and co-founder of Write Handed. With over 15 years of experience in branding and design, I help corporations, mission-driven organizations and small businesses build strong, stylish identities rooted in purpose.
My work blends strategy and storytelling with the craft of hand lettering—whether I’m developing a logo, leading a live lettering event, or teaching workshops for creatives.
Through The Shearer Group and Write Handed, I’ve partnered with brands like the Dallas Stars, Texas Rangers, local schools, and small business owners across Texas. At the heart of it all, I believe in design that communicates clearly, connects emotionally, and builds legacy.
Let’s work together
Your brand is your first impression—let’s make it count. Don’t leave it to chance or a trendy template. I bring experience, strategy, and craft to build a visual identity that actually works. Because your audience notices the details—and so do I.