Builders of Hope: Anti-Displacement Toolkit

The Shearer Group toured the toolkit’s target neighborhoods and identified key cultural landmarks to act as key illustrations and the foundation of the “A Right to Stay” micro-brand. We designed a culturally relevant and visually authentic brand to represent the community engagement that’s central to the Builders of Hope’s work and research. We also supported the release of the finished A Right to Stay: Dallas Anti-Displacement Toolkit by expanding the toolkit visuals to a gallery walk experience, a branded event program, and—of course—a media relations strategy focusing on clear, consistent messaging. 

The Deliverables

• Visual Identity, including Logo Design, Colors, Typography, Branded Maps, Photography & Graphic Assets

• Kickoff Visual Assets, including Gallery Walk, Event Program, Invites & Recap Video 

• Media Relations, including Media Strategy, Press Release, Interview Arrangements & Monitoring Media Coverage

The Team

Rob Shearer - Lead Strategy

Ellisa Brown - Strategy

Bobby Cerda - Creative Director

Lis Pico - Graphic Designer

Julian Vigil - Videographer

Edgar Garcia - Videographer

Raphael Badillo - Photographer