Creative Director working at the intersection of brand, culture and community in Dallas.
I help mission-driven organizations, cultural institutions and growing businesses build bold, authentic identities through strategy, logo design, campaigns and experiential design.
Design is not just what I do. It’s how I see.
I would be making things whether anyone hired me or not. That instinct drives me to look beyond the surface, uncover what makes a person, organization or community distinct, and give it a visual language that feels unmistakably its own.
The result is more than a logo or marketing material. It is work with a soul, meaning and a real connection to the people behind it.
From the People I’ve Built With:
Magdiel Lopez
Founder & CCO,
Belmont Creative
“Working with Bobby was an incredibly smooth and collaborative experience. He has a strong creative point of view, communicates clearly, and genuinely cares about getting every detail right. The final work felt thoughtful, elevated, and true to the original vision. He’s someone I trust creatively and would gladly work with again.”
Germán Sierra
Owner,
Slow & Steady Coffee
“Working with Bobby was a great experience from start to finish. He took time upfront to ask questions and listen, allowing him to fully capture the essence of the brand we wanted to create. He brought it to life through the logo, visual identity, merchandise and neighborhood murals. I’ll never forget the branding presentation bringing my wife to tears.”
AJ Ramler
Owner,
Proxy Properties
“We loved working with Bobby on East Dock. The branding was fantastic, but what stood out even more was how he created space for the whole team to be curious about what the project should be and how it should feel. His rare balance of creativity, practicality and instinct for what people respond to made the entire project better.”
Cindy Pedraza
Owner,
CocoAndré
“No notes!”
Leah King
President,
Tarrant Regional Water District Board of Directors
“It’s hard to express the experience I had working with Bobby Cerda Design except to say, WOW! His inquisitive nature and warm approach made the process feel like catching up with a lifelong friend. After he walked me through his research and shared the designs, I was nearly speechless. He translated the vision in my head immaculately.”
Jeff Ridley
Co-Founder,
Full Proof Society
“Working with Bobby on the Full Proof Society identity felt different from the usual brand project. He understood we wanted a club that felt serious about whiskey without leaning on the same old bourbon clichés, and gave us something that stood on its own. I’ve worked with Bobby for almost a decade, and his passion is matched only by his amazing work.”
