Brand expert, Lettering Artist, Educator.
I help brands and creatives speak with style.
I’m Bobby, a Creative Director, hand lettering artist, and co-founder of Write Handed. With over 15 years of experience in branding and design, I help corporations, mission-driven organizations and small businesses build strong, stylish identities rooted in purpose.
My work blends strategy and storytelling with the craft of hand lettering—whether I’m developing a logo, leading a live lettering event, or teaching workshops for creatives.
Through The Shearer Group and Write Handed, I’ve partnered with brands like the Dallas Stars, Texas Rangers, local schools, and small business owners across Texas. At the heart of it all, I believe in design that communicates clearly, connects emotionally, and builds legacy.
Authenticity is everything
Your brand is your first impression—let’s make it count. Don’t leave it to chance or a trendy template. I bring experience, strategy, and craft to build a visual identity that actually works. Because your audience notices the details—and so do I.
Great work takes a great team
Over the years, I’ve built trusted partnerships with experts who thrive where I don’t—and together, we bring big ideas to life. From projects that pack stadiums to campaigns that speak to niche communities, our team has done it all.
I believe real recognizes real, and I’m proud to collaborate with the best in the business. When you work with us, you’re getting more than creative—you’re getting strategy, craft, and vision.
Our collective specializes in:
Branding · Videography · Photography · Marketing · Strategy · Copywriting
Podcast guest on Peace is fire
My friend Renato started a podcast and asked me to be a guest. We discussed our history working together and gave some insight on the things we learned along the way. Check it out!
Meet Bobby Cerda, a Dallas based Creative Director and Designer. Join us on this conversation about life, doing what you love and getting paid for it.